The third phase of the 138th Canton Fair kicked off as scheduled, with the children’s wear booth emerging as a highlight, leveraging diverse innovative products and an integrated online-offline display model to accurately cater to global procurement demands.
Outdoor ski suits stand out as the core highlight of this exhibition. Crafted from high-performance fabrics featuring waterproof, windproof, breathable, and moisture-wicking properties, they address the long-standing challenge of limited style variety. A dedicated display screen at the booth showcases hundreds of fabric patterns centrally, offering customers a one-stop solution from design to production and fulfilling their personalized customization needs. Meanwhile, children’s cotton jackets target the European market’s strong focus on environmental sustainability, emphasizing renewable fabric elements that align with local consumers’ growing preference for eco-friendly products.
This exhibition also marks an expansion of product boundaries. Through in-depth collaboration with the company’s home textile division, new categories such as children’s pajamas and bathrobes have been introduced, enriching the product portfolio and enhancing the potential for securing orders. The formal children’s suit series is equally impressive: to tackle the industry pain point of airtight chemical fiber linings in traditional suits, the team spent over two months on R&D, adopting special post-finishing techniques and innovative fiber blends to develop a breathable, moisture-absorbent lining. This not only ensures superior wearing comfort but also meets strict environmental standards, creating distinct product differentiation.
To deepen trade cooperation, the booth has innovatively integrated an independent website display initiative. A touchscreen synchronously presents online exhibits, enabling seamless synergy between offline samples and the online platform. Both physical and digital business cards feature the independent website URL, allowing customers to easily access detailed product information post-exhibition and facilitating efficient, long-term communication for future collaborations.
